In a Nutshell Visa and Mastercard are both card networks. Both organizations manage the payment networks through which their cards work. Visa and Mastercard are different companies, but they operate in a very similar way. Four credit card networks tend to compete for space in consumer wallets. They are Mastercard, Visa, Discover and American Express. ... Read More

Over the course of the last year, some Google advertisers were granted access to a new and very effective tool for tracking the conversion rates of adverts. Instead of measuring conversion in terms of clicks, conversions were measured in terms of sales at physical stores across the country. This was made possible when the tech... Read More