Home > Credit Cards > U.S. Bank Introduces Mobile Location Services as Customers Gear Up for Holiday Travel

Comments 0 Comments

Earlier this month, U.S. Bank launched Location Services for their mobile app, providing additional security and convenience to customers as they travel and shop for the holidays.

We spoke with Jason Tinurelli, Senior Vice President of Retail Payment Solutions at U.S. Bank, to learn how the feature works and how it can help U.S. Bank customers this holiday season. Tinurelli is responsible for the digital marketing, acquisition, and strategy for U.S. Bank’s credit, debit, and prepaid cards.

How Location Services Works

All U.S. Bank credit and debit card customers can opt in for Location Services using the U.S. Bank Mobile App. Once the service is turned on, U.S. Bank Location Services can help determine if card transactions are legitimate by verifying that customer devices and their credit or debit cards are in the same location.

“What we’re using is the built-in Location Services available on your phone,” explains Tinurelli. “If the customer opts in, . . . we pull the phone a couple times a day, looking to see where the phone is.”

Using the mobile devices’ location as a guide, Location Services looks for transactions made outside the customer’s area. If a purchase takes place elsewhere, U.S. Bank is alerted and can reach out to the customer to verify the transaction.

Of course, this service works best for customers who keep their mobile phones with them as they shop.

The feature is available for both Android and Apple devices.

How Location Services Can Help You

U.S. Bank already monitors their customers’ transactions for fraudulent activity, and they flag suspicious transactions for review and customer verification. Location Services adds another layer of security and give transactions an additional hurdle to clear.

But the feature also adds convenience for holiday trips. Holiday travelers frequently make large purchases out of town, and this feature reduces the odds of getting declined or having to verify transactions.

Tinurelli says that whether customers stay home or travel, they can have more security and peace of mind—because if your card is used when you’re not near it, you’ll be covered.

Why Location Services Was Introduced

According to TInurelli, this new use of Location Services is a direct response to consumer feedback.

“One thing that you often hear from people,” says TInurelli, “is ‘I went away on vacation and the card company declined me.’ We took the feedback from our customers.”

The Location Services feature was initially tested with U.S. Bank employees and then introduced in a small customer rollout program. Following positive feedback, U.S. Bank decided to launch the service to their entire credit and debit card customer base.

“The holiday season is a busy time for everyone,” Tinurelli notes. “The U.S. Bank Mobile App offers consumers the convenience of being on-the-go while offering opt-in Location Services to help keep credit and debit cards secure while traveling here in the US and abroad.”

Credit card fraud and identity theft are more common today than ever. If you’re interested in learning how to protect yourself or in other credit cards with security features, you can find more information at Credit.com.

Image: jacoblund

Comments on articles and responses to those comments are not provided or commissioned by a bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by a bank advertiser. It is not a bank advertiser's responsibility to ensure all posts and/or questions are answered.

Please note that our comments are moderated, so it may take a little time before you see them on the page. Thanks for your patience.

Certain credit cards and other financial products mentioned in this and other sponsored content on Credit.com are Partners with Credit.com. Credit.com receives compensation if our users apply for and ultimately sign up for any financial products or cards offered.

Hello, Reader!

Thanks for checking out Credit.com. We hope you find the site and the journalism we produce useful. We wanted to take some time to tell you a bit about ourselves.

Our People

The Credit.com editorial team is staffed by a team of editors and reporters, each with many years of financial reporting experience. We’ve worked for places like the New York Times, American Banker, Frontline, TheStreet.com, Business Insider, ABC News, NBC News, CNBC and many others. We also employ a few freelancers and more than 50 contributors (these are typically subject matter experts from the worlds of finance, academia, politics, business and elsewhere).

Our Reporting

We take great pains to ensure that the articles, video and graphics you see on Credit.com are thoroughly reported and fact-checked. Each story is read by two separate editors, and we adhere to the highest editorial standards. We’re not perfect, however, and if you see something that you think is wrong, please email us at editorial team [at] credit [dot] com,

The Credit.com editorial team is committed to providing our readers and viewers with sound, well-reported and understandable information designed to inform and empower. We won’t tell you what to do. We will, however, do our best to explain the consequences of various actions, thereby arming you with the information you need to make decisions that are in your best interests. We also write about things relating to money and finance we think are interesting and want to share.

In addition to appearing on Credit.com, our articles are syndicated to dozens of other news sites. We have more than 100 partners, including MSN, ABC News, CBS News, Yahoo, Marketwatch, Scripps, Money Magazine and many others. This network operates similarly to the Associated Press or Reuters, except we focus almost exclusively on issues relating to personal finance. These are not advertorial or paid placements, rather we provide these articles to our partners in most cases for free. These relationships create more awareness of Credit.com in general and they result in more traffic to us as well.

Our Business Model

Credit.com’s journalism is largely supported by an e-commerce business model. Rather than rely on revenue from display ad impressions, Credit.com maintains a financial marketplace separate from its editorial pages. When someone navigates to those pages, and applies for a credit card, for example, Credit.com will get paid what is essentially a finder’s fee if that person ends up getting the card. That doesn’t mean, however, that our editorial decisions are informed by the products available in our marketplace. The editorial team chooses what to write about and how to write about it independently of the decisions and priorities of the business side of the company. In fact, we maintain a strict and important firewall between the editorial and business departments. Our mission as journalists is to serve the reader, not the advertiser. In that sense, we are no different from any other news organization that is supported by ad revenue.

Visitors to Credit.com are also able to register for a free Credit.com account, which gives them access to a tool called The Credit Report Card. This tool provides users with two free credit scores and a breakdown of the information in their Experian credit report, updated twice monthly. Again, this tool is entirely free, and we mention that frequently in our articles, because we think that it’s a good thing for users to have access to data like this. Separate from its educational value, there is also a business angle to the Credit Report Card. Registered users can be matched with products and services for which they are most likely to qualify. In other words, if you register and you find that your credit is less than stellar, Credit.com won’t recommend a high-end platinum credit card that requires an excellent credit score You’d likely get rejected, and that’s no good for you or Credit.com. You’d be no closer to getting a product you need, there’d be a wasted inquiry on your credit report, and Credit.com wouldn’t get paid. These are essentially what are commonly referred to as "targeted ads" in the world of the Internet. Despite all of this, however, even if you never apply for any product, the Credit Report Card will remain free, and none of this will impact how the editorial team reports on credit and credit scores.



Your Stories

Lastly, much of what we do is informed by our own experiences as well as the experiences of our readers. We want to tell your stories if you’re interested in sharing them. Please email us at story ideas [at] credit [dot] com with ideas or visit us on Facebook or Twitter.

Thanks for stopping by.

- The Credit.com Editorial Team