Home > Personal Finance > 6 Brand Loyalty Programs That Are Actually Worth Joining

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There are probably a lot of things that draw you to your favorite stores. The products, obviously, the sales and the friendly salespeople all might be part of it, but a seriously rocking loyalty or rewards program is probably not far behind. Whether a loyalty program is free or has a small fee, if the benefits are plenty, it can be worth all the extra mail and email you’ll likely receive — or even a small yearly charge. (If you tend to pay balances off in full and want to maximize your earning potential, you may want to consider a rewards credit card as well.)

Here are some of the best loyalty programs we’ve seen around.

1. CVS

If not all pharmacies are created equal, then not all pharmacy rewards programs are created equal either. CVS’ ExtraCare Rewards stands out, for starters, because it’s free. Customers earn 2% back in ExtraBuck Rewards every single time they use their ExtraCare card, and additional savings are easy to find through ExtraCare emails, the CVS Pharmacy app and the weekly ad or throughout the store. You can save paper by using the “send to card” option to send selected offers from online directly to your ExtraCare card rather than printing them off to bring to the store.

2. Barnes & Noble

Becoming a B&N member isn’t free — it’ll cost you $25 a year — but if you’re an avid reader, the fee will likely be worth it. For starters, new members receive $50 in bonus coupons for joining. (Use ‘em all and you’ve already made up your initiation fee!) Members also receive member-exclusive savings options, free express shipping online with no minimum purchase, plus 40% off the list prices of current hardcover bestsellers and 10% off the price of other eligible items.

3. PetSmart

Animal owners can join the PetSmart PetPerks rewards program to start saving more on their pet purchases. Membership is free, and members receive discounts on in-store purchases, as well as special coupons sent directly to them in the mail. For more ways to save on your furbabies, sign up for the brand’s auto-ship plan, which provides 20% off and free shipping on the first auto ship order, plus 5% off and free shipping every time after. (Some exclusions apply.)

4. Sephora

For product lovers, the Sephora Beauty Insider Program is a dream come true. Sign up for free on the Sephora site and every dollar you spend earns a point that can be put towards free beauty products. (The points you need to purchase certain products can be found online.) Members also get a birthday gift, access to free beauty classes, and for an extra $10/year members get access to flash two-day shipping on all online orders.

5. Bed Bath & Beyond

Home goods superstore BB&B doesn’t have a specific rewards program, per se, but creating a free account online and providing your home address at the store will supply you with endless coupon offers. The best part? The store usually accepts coupons even after they’ve expired — though you probably won’t need to bother since you’ll likely have a new one waiting for you in your mailbox or inbox by your next purchase, anyway.

6. Starbucks

Pricey as their drinks may be, Starbucks does have a smashing (and free) rewards program. Starbucks Rewards members earn two “stars” for every $1 spent with your registered card to put towards future drinks. There are four ways to enroll in the program (online, through the mobile app, directly from a retailer or through a business affiliate), and you can earn also stars by entering star codes found inside specially marked packaged of Starbucks products as well. Starbucks fans can find more ways to save on their daily cup of coffee (or two) here.

Remember, you don’t want the lure of rewards to lead you to overspend. High levels of debt can affect your bank account and credit score. You can see where your credit currently stands by viewing two of your scores for free on Credit.com.

Note: It’s important to remember that prices for products and services frequently change. As a result, rates, fees and terms cited in this article may have changed since the date of publication. Please be sure to verify current rates, fees and terms with the company directly.

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