Black Friday and Cyber Monday aren’t just a frenzy for shoppers, they’re also holidays for the data-divers out there, who can pinpoint some of the most interesting trends for the holiday season based on what you do online.
Bill Tancer, General Manager of Research at Experian Marketing Services and New York Times Bestselling author of “Click: What Millions of People Do Online and Why It Matters,” is one of those data fiends and he unearthed some interesting findings from Experian’s weekly tracking of online searches.
The top retailers receiving Cyber Monday searches are no surprise — Walmart, Best Buy, Amazon, Sears and Target topped the list, in that order. Amazon ruled Black Friday, however, coming in as the most-visited retail site on the big day. Walmart was close on Amazon’s heels though, coming in a close second on Black Friday.
Some of the report’s most interesting findings reveal which brands consumers are looking for this year. Tancer says there weren’t any big surprises this year, with most of the major brands from 2011 making a return to the list this year as well.
The most searched-for products related to Cyber Monday were:
- Kindle Fire
- iPod Touch
- iPad Mini
- Amazon Kindle
- Wii U
- Kindle Fire HD
- Ugg Boots
The obvious winners here are Amazon, Apple and Ugg, whose products dominated eight of the top 10 spots. Deckers Outdoor Group, the company that owns the Ugg brand, has been struggling in the U.S. recently, but Tancer says he’s not surprised the company’s footwear made the list again in 2012.
“It’s like the fruitcake of search terms, it just keeps on coming back,” he says.
Experian also looks at the top products that were searched for with the term “in stock” to get a sense of what the hard-to-get hot products might be this holiday shopping season. Here are the big winners:
- Wii U
- Monster High Dolls
- Hero 3
- iPhone 5
Overall, Tancer says the team at Experian is expecting a happy holiday season for retailers.
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“Looking at our Experian Markting Servies Consumer Expectation Index, we’re seeing consumer confidence returning to pre-2008 levels so we do expect to see a busier shopping season.”
If you’re shopping online for Cyber Week, remember a few of our essential tips to protect you from identity thieves (and from your own overspending ways).
Image: Beth Rankin, via Flickr