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Google Wallet Users Double in 6 Weeks

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The tech giant behind one of the few mobile wallet platforms that’s widely available to consumers these days recently announced that it had seen a significant uptick in adoption in the last several weeks.

In the month and a half since Google Wallet became available to all credit card users, the number of users of the mobile payment system has more than doubled, according to a new announcement from Google Commerce, the wing of the search engine behind the platform. Previously, the system was only available to a small number of credit cardholders, and borrowing had been predictably slow as a result. But it appears that all that was holding back consumers from joining the system was a lack of support for cards from more lenders.

However, Google also noted that there has been significant benefit to the newly participating lenders, including a move to the cloud that allows for simpler integration into the system for these financial institutions, the report said. This includes giving consumers the ability to add their personal credit cards to their Google Wallet app through a lender’s website with just a few clicks via the new Save to Wallet API for Payment Cards. Already, Discover and Barclaycard US have launched their versions of that service. All users will have to do is sign into the lenders’ site, as well as their Google account and the card in question should show up on their Wallet account.

Further, consumers should now be able to find more aesthetic pleasure in signing up for and using Google Wallet, the report said. That’s because many of the participating lenders are beginning to allow users to customize the digital image of the card they see when they use the payment system. This also serves a purpose in increasing security of the Wallet system because if users see art on their selected accounts that they don’t recognize, it could be a sign that something went wrong.

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Mobile wallet adoption of all kinds is expected to come in the next few years, though many experts say that for developers, it will be a question of being able to demonstrate the value of such a system to consumers, many of whom may currently be somewhat hesitant to take on such a payment method.

Image: Philip Taylor PT, via Flickr

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