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What Google Advisor Can Do For You

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In case you missed the news in May, Google has a tool designed to make the tedious and sometimes bewildering task of comparing financial products like mortgages, CDs, checking accounts, savings accounts and, of course, credit cards, a bit easier on consumers (full disclosure, Credit.com offers many of the same products and services on its product pages).

It’s called Google Advisor, and it was on full display at Finovate Fall, a two-day showcase of financial technology and innovations in New York City.

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“A consumer can have confidence coming here that these banks large and small are going to provide them with a great experience,” said Dan Shapiro, product manager for Google Advisor, during an approximately 7-minute presentation on its functionality.

Time will tell if the tool delivers on that bold promise, though Shapiro outlined some impressive features built into the back end process.

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Notably, mystery shoppers, employed by Google, call each of the lenders in the program twice a month to ensure that the user experience is a good one. The depth and breadth of these undercover reviews was not covered, however (one wonders if the undercover borrowers actually go through the process of applying for a loan).

We’ll poke around the tool and report back on what we find.

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