In case you missed the news in May, Google has a tool designed to make the tedious and sometimes bewildering task of comparing financial products like mortgages, CDs, checking accounts, savings accounts and, of course, credit cards, a bit easier on consumers (full disclosure, Credit.com offers many of the same products and services on its product pages).
[Resource: Get your free Credit Report Card]
“A consumer can have confidence coming here that these banks large and small are going to provide them with a great experience,” said Dan Shapiro, product manager for Google Advisor, during an approximately 7-minute presentation on its functionality.
Time will tell if the tool delivers on that bold promise, though Shapiro outlined some impressive features built into the back end process.
[Featured Product: Looking for credit cards for good credit]
Notably, mystery shoppers, employed by Google, call each of the lenders in the program twice a month to ensure that the user experience is a good one. The depth and breadth of these undercover reviews was not covered, however (one wonders if the undercover borrowers actually go through the process of applying for a loan).
We’ll poke around the tool and report back on what we find.